Here are four questions for you:
1. Do you have difficulty answering the question "What is your Unique Selling Position (USP)?"
2. Do you have information on the characteristics of the product or service to speak on the substance of the response (before you ask) "So what is so good in this?"
3. Are your discount promotions or services with statements like: "Oh, it was nothing"?
4. Think it's vanity to think that they are something special - theYou have a talent or a unique gift to you and nobody else can do exactly this, what do you do?
If you answered yes to any of these questions - read on.
In business, it is important that the things that distinguishes from others in its field to highlight it. In the last 30 + years I have worked with hundreds of people in many different fields, as one looks at them as they are "unique".
He had been a dream in which I hung in an old barn looking at pictures of differentour female relatives, and were in their green uniforms Marine Corps. I thought to myself, I know this person, and had not been in the Marines, so I asked if they had hired. The person who was talking to told me, "he continued in a few years." Hmmm. The problem was, she was a grandmother.
I woke up for revision. Served in reality none of my female relatives in the armed forces. But as I was through this dream images they saw as non-commissioned officersSergeants these 'things I had done myself an ex-Marine.
The dream was about the desire to discount what I do. "Oh, that the declaration" does not contain, if someone is a compliment. There were times that I was extremely uncomfortable with the question "what makes them so unique. Over the years I realized that I was unique in that" uncomfortable ".
Often discomfor the expression of our uniqueness, we will return to this model driven explanations - the elevatorLanguage or Audio Business Card, which sounds like this:
"Hello, I am Jane / John Doe and I am a therapist / coach / chiropractor .." Or
"Hello, I am Jane / John Doe, and give me the picturesque houses / web design / computer skills ..." Or
"Hello, I'm Jane / John Doe and sell health / care / household products (by brand name, if it has the feel of a strong brand hook )..."
We then drive to any train our product offering to tell. And the slowest elevator, there is not enough time toYes ... Everythin g. .. a.
So I did. The truth is our response, "So?" Do "service quality", "excellent products" ... and act as a thousand other people.
We avoided is still the most important - what makes them unique for the promotion of this product.
In the book of Deepak Chopra's Seven Spiritual Laws of Success, he writes that the 7th Spiritual Law the law of Dharma. "In short, the law says, if your unique talent combined with a serviceHumanity exploit the law of Dharma. Their actions, which reveal a location of your unique talent (s) on wealth. This wealth is manifested in different ways, including health, spirit, relationships and finances.
My friend, Chellie Campbell, a noted author in the creation of time, could be classified as a financial manager. If you've only seen you miss the target. Looking deeper into their USP, Chellie will help thousands of people with their unique approach, penetrating and moving toMoney, unlike any other financial manager. It is abundantly happened today, the honesty and completely "Chellie" up to their gold jewelry and tennis shoes, used in addition to others with their "USP".
It is not vanity to know that you are something special. Not ego (Edging God moving out) through life as if you are unique. Even Christ said, "Let your light shine before men, that they may see your good works and give glory to your Father in heaven." Somehow along the way, Ilike many others, is massaged this statement the idea that I humiliate myself. I must be sure that all the other good thing that I do not see a "work of God" and everything I do badly because of my humanity, or "humanity." I am not in favor of glorification "of man", only that we have been asked to let our light shine / work. In this simple act of glory - God. It is in this "unique" that we are all equal.
Spend time today, tomorrow or until you need to know what everUnique. What you have to offer, from the inside, that makes you different from everyone else?
If you do this, first - all the beauty and the success that is your desire.
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